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Should Your Small Business Run a Boxing Day Promotion?

Should Your Business Run a Boxing Day Promotion?

Black Friday and Cyber Monday recently passed and Boxing Day is coming up.  Did you buy something on Black Friday?  If so, what was it that lead you to make a purchase?  Perhaps you had signed up to a newsletter list and received their special offer right to your inbox. Perhaps you were waiting for a sale on a specific product, and did a Google search to find the best sale.

Should Your Small Business Run a Boxing Day Promotion?

I will admit that I made two purchases, one on Black Friday and one on Cyber Monday. On Black Friday I purchased a pair of much needed winter boots.  How did I find the best deal? I subscribed to several store websites earlier that week, then I received all the deals directly via email. Then on Cyber Monday, I monitored deals from one of my favourite websites www.well.ca and www.indigo.ca and made purchases for Christmas presents for my family (I can’t mention them here, because they’ll read this!).

Whatever method you used, as a business owner, it’s important to reflect upon your own consumer habits.  Can your habits be translated to your business?

What Type of Products/Services Sell Best on Black Friday/Cyber Monday/Boxing Day

After reviewing a list of the best Black Friday deals of Amazon.com, the top items all seem to come in under $100, or at least with multiple options of pricing, with the lowest being under $100.  Take for example the Instant Pot.  This has been and continues to be one of the best sellers on Amazon.  They have options of:

  • Under $70
  • Under $100
  • Under $150
  • Over $200

I feel that items under $100 make for perfect gifts, while over $100 would be someone buying for themselves that has done their research about the features they need.

If your products are over $200 or the pride of your business is amazing customer service rather than low prices, you may need a different marketing plan…

Promoting and UnFriday / UnCyber / UnBoxing Day Sale

I work with businesses in a variety of industries and I do not believe in a one-size-fits-all solution. One client sells stand up paddle boards and accessories. His products range from $500-$4000 and his audience is narrow in that they have to be interested in water sports, or looking to upgrade to a better board. For him, we tried a few Black Friday promotions, but ultimately weren’t getting any calls. He prides his business on exceptional knowledge and customer service. We felt that this sale day just didn’t fit with the vision of his business.

So we posted an UnFriday / UnCyber promotion to social media.  Connecting with followers and sending the message that Maui North isn’t about pushing tons of products at cheap prices, but about building a relationship with its customers. The process of picking the perfect board is hard to do by yourself.  But when you contact Maui North they’ll take care of you personally to find the best one for you. We encouraged them to unplug, and enjoy family time.  While letting them know that we’d still love to help them when they are looking.

Our strategy did a complete 180, and we actually found better results by being honest to the brand and vision.  Just because they didn’t’ make a sale on that day, we may have made a connection so that when that person is looking for SUP, they trust us enough to call us.

Be True to Yourself

I find myself always repeating that message, be true to yourself as an entrepreneur in business and great things can happen!  I finally listened to my own advice and did a complete rebrand of Rosewood VA. The new branding better reflects my personality, and I think it looks great!

Don’t forget to join the conversation online on Facebook, Twitter, and LinkedIn. And sign up for our monthly news for even more tips.

Until next time,

Deanna

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Black Friday Deals for Entrepreneurs

Black Friday Deals for Entrepreneurs - Rosewood VA Web Design Newmarket

Black Friday is a great opportunity for small businesses to boast their best deal as a “foot-in-the-door” opportunity with new customers. Not only will the customer get a great deal, but they’ll see first hand your great customer service and potentially other products/services they’re interested in.

Part of being an entrepreneur is finding balance between your working life and personal life.  I value health and wellness and I believe this focus makes my business better too.

That’s why I’ve decided to put together a list of Black Friday Deals for Entrepreneurs. This includes items to make your work and home life more efficient! By the way, these are not affiliate links, just actual products that I find interesting, and may be purchasing for myself!

Black Friday Deals for Entrepreneurs

Instant Pot from Amazon.ca

While I don’t have one, I may purchase one on Black Friday.  The idea is very attractive and I’ve seen food bloggers prepare chicken breasts in under 10 minutes!  There are different sizes and options, and I’d suggest purchasing an Instant Pot Cookbook as well.

On sale for $67.99 (regularly $89.95)

Click here…


Huion LB4 Rechargeable Light Box from Amazon.ca

For entrepreneurs that deal with drawings, this is a great tool to not only streamline your business but also reduce paper waste.  It’s self-powered and chargers with a USB cable.

On sale for $62.99

Click here…


Kindle Paperwhite, 6″ from Amazon.ca

Great for reading on the go, this Kindle $40.00 off for Black Friday! Again with the concept of saving paper, and it’s also easier on your eyes compared to reading documents on an iPad.

On sale for $99.99 (regularly $139.99)

Click here…


Essential Oil Diffusers

Diffusers are one of those things that people are hesitant about. While people have been using essential oils for thousands of years, it’s a fairly newer health trend.  I started with a cheap diffuser from Amazon, which broke last week, so I replaced it with a better quality one.  What I found is not only did the essential oils have an impact on my mood, but because the diffuser acts as a humidifier, I actually had a better quality sleep.  I am an open-mouth breather and usually get a dry mouth and nose – but not with a diffuser beside my bed!  The one I purchased is from Amazon.ca  by Villain, but there are a ton of deals out there for Black Friday!

Try www.well.ca and see for yourself.

These are just some items I feel would be helpful for the busy entrepreneur.  After all, a healthier personal life makes us healthier in business!

What are some Black Friday deals you’ve had your eyes on?

Don’t forget to join the conversation online on FacebookTwitter, and LinkedIn. And sign up for our monthly news for even more tips.

Until next time,

Deanna

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Celebrating Two Years in Business!

Rosewood Virtual Admin Web Design Newmarket Deanna Simone

Rosewood VA Web Design Newmarket Deanna Simone

I can’t believe it… Rosewood VA is two years old!

Fall is my favourite season so it’s only fitting that Rosewood VA started during this season and gets to celebrate it every year.  Being a virtual admin is so rewarding I am so thankful to be enjoying this adventure everyday. It really is true that if we just follow our heart everything will fall into place. I am thankful for all of the life events that brought me here, doing what I love and working with such amazing people and businesses.

Thank You to My Clients

What could be better than having your dream job?  Getting to work with amazing people! The biggest thank you goes to all my clients who make me love coming to work in the morning. Whether it’s helping them with their online presence, or sitting in on a brainstorming session, I enjoy it all.  I am so fortunate to work with and learn from each of you (especially when publishing your blogs).  I truly value working together as partners towards your business goals. Thank you for your continued support!

Getting Active in the Community

As part of ‘walking the walk’, I have been getting out to many more networking events this year.  In addition to joining the board of the Green Connections Networking Group, I’ve also been attending a few women’s groups in the Newmarket area. If you’re looking to get out there too come tag along and check out my Community Calendar here.  In supporting one another, we support our community.

The Future is Bright for Rosewood VA

The future is bright for Rosewood VA.  I am an “investigator-type” with an addiction to learning. I am looking to add new services to our repertoire soon. We will also be looking to expand next year and perhaps grow our team. If you know any students with an aptitude for technology, attention to detail and who are looking for a summer job for 2018, please pass along my information.

In terms of celebrating, I’m thinking of doing something really special this weekend.  Stay tuned to find out what it is! Thank you for your continued support in Rosewood VA!  You inspire me to strive to be the best everyday.

– Deanna Simone
Owner/Virtual Admin