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What to Consider with Online Booking Platforms for Your Website

online booking tools for your website

Many of my clients operate businesses based on appointment booking.  From automotive garages, massage therapists, hair salons to bookkeepers and more, online booking can have a great impact on traffic to your business.

Make Online Booking Easy for Regular Customers

Online booking makes it easier for your customers to book appointments with you. Regular customers can book, change, cancel or reschedule their appointment, all without picking up the phone. Not only is this easier for them, but it saves you time avoiding those 3-5 phone calls.

Encourage New Clients to Book

Online booking can also be a great tool for new customers looking to try your services. Maybe you’re interested in applying an introductory booking offer? Again, they don’t have to pick up the phone to see your availability and make their own appointment.  Presently it seems most people prefer to not speak on the phone. However, you will find that if they have questions about your services, they may book an appointment online and follow up with a quick phone call.

Features to Consider When Choosing an Online Booking Platform

There are many features to consider when choosing an online booking platform. These features will be specific to your business, your needs and what you consider to be so important you can’t live without it. The goal of this plugin is to make booking as simple as possible for your customers and for your business. There is a solution out there for everyone.

Keep in Mind:

  • Number of services offered
  • Number of staff members
  • Availability: Consistent hours daily/weekly or always changing?

Questions to Ask Yourself:

  • Do you need clean-up/set-up time in between Appointments?
  • How far in advance can people book/cancel appointments?
  • Do you want text message & email reminders?
  • Do you want a customer portal where customers can view/edit their upcoming appointments?
  • Would you like this to also serve as a CRM tool?
  • Do you want to accept payments online at time of booking?
  • Would you like it to connect with your current invoicing system?
  • Do you need to be able to keep customer records and be able to share them with the customer?

If you’re thinking of implementing a new online booking system, it’s important to first sit down and find out your exact business needs.  Like buying a house, make your wish list and then start looking for solutions that fit. If this task seems daunting, give us a call and let’s figure it out together.

Don’t forget to join the conversation online on Facebook, Twitter, and LinkedIn. And sign up for our monthly news for even more tips.

Until next time,



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Boosting Facebook Ads

Boosting Facebook ads may seem daunting at first.  But, like everything, there are guidelines to follow on what you should promote, when and how.  Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.

Boosting Facebook Ads

Advertising on Facebook is the easiest way to start advertising on social media.  You must have administrator privilegdes for the specific page.  As a page admin you can view insights of your posts to see how they’re doing organically.  You can even view the post’s reach, interactions and impressions.

When Should You Boost a Facebook Ad?

You can technically boost ANY Facebook post originally published by your page.  However, to get the best return on your investment, I recommend you boost when the post:

  • Is visually appealing
  • Accurately represents your business
  • Is already performing well organically

How Much Should You Spend on Boosting Facebook Ads?

Read more

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Holiday Social Media Marketing Tips

It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner.  In the marketing world, it’s always better to be a bit early than too late!

It’s time to start thinking about starting your holiday marketing campaigns. Whether it’s changing your website/social media banners, updating your profile pictures, creating content for themed blogs or newsletters, or communicating with clients in your store-front, here are some tips to help get your marketing through this holiday season. Read more