Tag Archive for: Instagram

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Content Repurposing: How to Turn Blog Posts into Multiple Pieces of Content

A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients! 

Use Blog Posts Snippets for Social Media 

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform. 

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience. 

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage  with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic. 

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month. 

Connecting Your Blog Posts to Your Content 

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading! 

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Top 5 Reasons to Start Using Instagram to Boost Your Business

instagram deanna simone rosewood va

Instagram is an excellent tool to increase awareness, reach new customers and clients, network with industry professionals, and build your brand. On Instagram, you are in complete control of exactly how you want your brand to be represented online. If your business is not already on Instagram, these 5 reasons outlined below will surely give you the push you need!  

1. More people are using Instagram than ever before 

According to Hootsuite, Instagram has over 1 billion active users, 500 million of which use the platform daily. And what’s more – 38 percent of these users check the site multiple times a day. And with engagement on Instagram being 10 times higher than on Facebook, you don’t want to miss out on all those potential eyeballs on your business! 

2. Use stories to make your business more relatable 

The best way to show your customers/clients that you are more than just a faceless company, is to take full advantage of the app’s live posts, IGTV, stories, and highlights features. You have full creative freedom to choose what you post on here – you can show a behind the scenes look on how products are made, bits and pieces of your employee’s personal lives, live Q&A sessions – the possibilities are endless! Remember that live posts and stories are an excellent (and cheap!) way to build rapport, trust and credibility with followers, as well as show that there’s a human side to your business. 

3. Use hashtags & geotags to increase visibility 

As a start-up or existing small business, you may be intimidated by the competition, but with the proper use of hashtags and geotags, you are in full control of making your brand stand out from the crowd. Hashtags are essentially keywords that summarize what your post is saying. Also, many people will be able to find your business by searching up key words that relate to your product/service. It also helps Instagram show your content to users with similar interests.  

Geotags on the other hand help your posts reach a local audience – making it easier to network with those near you. Make sure you are tagging your physical location (if you have one) or the cities/towns you serve. You can also check in at local businesses and events to increase your visibility even more!

4. You can effectively and creatively engage with your customers

On Instagram you can connect with your followers daily through likes, comments, shares, and much more. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags, and partnering with other brands. Also, you can get super creative! Show the public that your brand has personality by mixing it up with contests, polls, vivid images, live videos, and more. 

5. Keep an eye on your competition

Your company can use Instagram to keep an eye on your competitors and see how they interact with their followers. Watch carefully to find out how often they post, what they are posting and how they engage with their followers. You can use the information you gather to better define your own personal strategy. 

BONUS Tip

How frequently you post also has a huge impact on building and maintaining your follower engagement. Here at Rosewood we firmly believe in quality over quantity. We strongly encourage posting engaging, original content 2-3 times a week rather than sharing filler posts or re-posts daily. Therefore, for our clients we typically post 3 to 7 times a week to effectively increase their visibility and following.

One final take away – more people are paying attention to Instagram than ever before, and you may be missing out on millions of potential customers/clients by not leveraging Instagram to boost your business. Take these 5 tips and use them to start building your Instagram presence today! 

Questions? Get in Touch! 

Until Next Time,

Deanna

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How I Helped My Favourite Food Blogger via Instagram!

how I helped my favourite food blogger via Instagram

This is a feel-good story of how a stranger helped another stranger over Instagram, thousands of miles away!  I love Instagram.  It’s my favourite way to unwind at the end of a long day.  I love being inspired by foodies, fitness experts, yogis and other local small businesses; learning recipes and exercises! And I was able to give back a little bit to one of my favourite bloggers.

Helping Kelsey from Little Bits Of

Last week, I was watching the Stories of one of my favourite food bloggers – Kelsey from Little Bits Of – when she mentioned she was having issues with her WordPress website.  She was so sad!  In short, she had some malware on her site, then when her hosting company resolved the main malware issues, her permalink structure was accidentally reset.  Basically, her old posts were linking to error messages, and her 44,000 followers could no longer find their favourite saved recipes!

Why Is This a Big Deal?

This may not seem like the biggest deal, but for an entrepreneur whose livelihood depends on your website being up and functional, this is a HUGE deal! Your followers can’t find their favourite recipes anymore!

Trust a WordPress Expert

She mentioned that the hosting company had said they weren’t exactly sure what the issue was. Because it was directly related to WordPress setup, it would be hard for them to know. Luckily, I had been through this same issue a month ago with a client’s website.

Thankfully, it was a very easy solution!  All we had to do was change the permalink settings back to the originals that matched the old links, and VOILA – good as new!

I have used and continue to recommend this hosting company to many clients.  They are very good at providing great hosting services and technical support for hosting issues.  But when it comes to issues specifically related to WordPress, I recommend finding a WordPress expert to help you.  You’ll save time, money and a potential headache!

Helping a Stranger from a Thousand Miles Away

I wanted to share this story to remind people to be kind and pay it forward when they can.  I saw how upset Kelsey was and knew I could help turn her day around!  I’m loving it!  Kelsey even gave me a few shout outs on Instagram to all her followers.  How cool is that?!

If you’re looking for great healthy recipes, and just plain entertaining Instagram Stories, make sure you check her out @littlebitsof_realfood.

At the end of the day, be kind to one another and pay it forward when you can!

We’re here to help!  You can contact us directly, or comment on this blog post.  You can find us everywhere online on Facebook, Twitter, and LinkedIn.

Until next time,

Deanna

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