We’re living in the age of social media.  It’s everywhere, and (almost) everyone is on it.  Whether it be Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr, Reddit, Imgur, etc. do you know what people are saying about your business?

Other than doing your best to provide exceptional products and services, you really can’t control what the general public says about your business.  If someone does say something negative about your business, read my blog on how to handle negative reviews.

You can however control how your employees talk about your business.  This is a new type of stipulation that can be worked into the employee introductory handbooks that they are given upon hire, and that they must sign.  The handbooks outline the basic guidelines required of employees.  But does your handbook say anything about social media policies? Read more