Tag Archive for: virtual administrator

video marketing rosewood va deanna simone

In 1979, Buggles sung “Video killed the radio star” – and no truer words have been made into a pop song. Since video’s conception, we’ve never looked back.

Fast forward to 2019 and video content is king. Social media platforms have prioritized the use of video, audiences demand it, and distributing it has never been easier. Video isn’t new, we’ve all got those dusty VCR tapes sitting in our basement, but there has never been a more powerful and effective marketing tool.

Everyone Loves Videos

Studies have shown that in 2019, 87% of people would like to see more video from brands, with an expected 82% of all internet traffic to be video by 2021. Pretty incredible stats, right?

Video has been known to have an online conversion rate of nearly 80%, influencing buying behaviour and website traffic. Not to mention, search engines LOVE video. Nothing entices more numerous and longer page views quite like a video. Not only that, but YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased.

This is the age of viral videos. Did you know 92% of mobile video consumers share videos with others? This is your chance to have some fun and really show what your company is all about.

Ok, have I done enough persuading yet?

Rosewood’s NEW Video and Photography Services!

Enter from stage right: Us!

Here at Rosewood we are excited to announce our new video and photography offerings.

Creating videos on your own can be intimidating. But never fear, we are here to make it easy, and you don’t need expensive equipment or large budgets to get started.

We can handle everything from shooting, editing, talent acquisition, scripting, directing and so much more. Packages can be tailored according to your needs, your goals, and what your audience will respond to best. We do this quickly, efficiently, and with a focus on distributing your content to reach its maximum potential.

I know what you might be thinking, are we ready for this next step? Am I ready to face the world in full 1080 HD quality? The answer is, yes.

Our Tips for Success

We always suggest a few handy tips and tricks that ensure you and your business are ready for this next step.

  1. Shoot where you are comfortable – you don’t need to be hanging off the edge of the CN tower to make a statement. If your office is your safe spot, shoot there.
  2. Have a company representative who is genuinely passionate – nothing comes across camera more than passion and relatability. Put those who WANT to be on camera, in front of the camera. You will find they come across more credible to the audience.
  3. Practice makes perfect – it might sound cliché, but literally practice in front of the mirror after brushing your teeth. It’s a great way to notice facial expressions and gestures.
  4. Know your message – we all like to ramble, hey, some of us get so passionate we just get carried away – but it’s not effective. Knowing your message and what you want to deliver is key.
  5. Wear what makes you feel great – high heels may look great, but they don’t feel great! Wear shoes that provide you the most comfort, wear the suit that is a little looser so you can breathe, you will be surprised how distracting clothing can become once it is a focus.

Contact us today to see how we can take your business to the next level with video marketing.

Questions? Get in Touch!

Until Next Time,

Georgina

Account Manager

Rosewood Inc.

facebook marketing tips rosewood deanna simone

Facebook marketing may seem tricky at first, but once you get the hang of it – you will be able to take your brand’s online presence to new heights in no time! Check out these 5 hacks which will help you generate traffic and successfully target the right people.

  1. Specify Your Target Market

Facebook allows a highly complex level of ad targeting and is undoubtedly one of the main reasons to be excited about Facebook marketing as a whole. You can target a specific group of people based on their exact language spoken, age, geographic location, hobbies, interests, # of kids, and so much more. Hopefully, you’ve already dedicated time and resources to analyzing your customer base and forming buyer personas. And now you can put those personas to use and advertise directly to the people that are most likely to be interested in your products or offerings.

  1. Target Your Existing Leads

Using Facebook’s ‘Custom Audiences’ feature, you can target leads you’ve captured from your newsletter signup or other lead generation efforts, or even a group of your current customers that you’re trying to upsell. In addition to focusing on insanely targeted audiences, you should also be creating ads for the clients/customers you already have, but in an even more personalized way. For example, if you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website” – you can upload that list and target these people with a custom ad that discusses the next steps for taking their website to the next level.

  1. Clone Your Main Revenue-Generating Audience

Once you’ve acquired enough data, you can actually clone your top-performing Facebook audience! Facebook’s has a ‘Lookalike Audience’ feature which allows you to take an audience you already have and expand your reach by finding new leads that have similar characteristics. In other words, you can duplicate your best customers. It really is that easy! 

  1. Humanize Your Brand with Employee Photos

Facebook’s foundation is built on connecting people. The original intent of Facebook was to interact with friends, and not necessarily advertise your business, but it’s easy for digital marketers to forget this. Focusing solely on product-related messages will only take you so far. Showing the people behind the scenes will allow you to connect with your audience in a more relatable and human way.

  1. Make Effective Use of Emojis

According to AdWeek92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies – (almost) everyone loves them! In short, use emojis in your Facebook marketing posts to add personality and emotion to your text.

And there you have it! And you never know, by putting these 5 hacks to use – Facebook Advertising may soon become your fastest-growing marketing channel!

Questions? Get in Touch!

Until Next Time,

Deanna

rosewood third anniversary a celebration of success