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Should Your Small Business Run a Boxing Day Promotion?

Should Your Business Run a Boxing Day Promotion?

Black Friday and Cyber Monday recently passed and Boxing Day is coming up.  Did you buy something on Black Friday?  If so, what was it that lead you to make a purchase?  Perhaps you had signed up to a newsletter list and received their special offer right to your inbox. Perhaps you were waiting for a sale on a specific product, and did a Google search to find the best sale.

Should Your Small Business Run a Boxing Day Promotion?

I will admit that I made two purchases, one on Black Friday and one on Cyber Monday. On Black Friday I purchased a pair of much needed winter boots.  How did I find the best deal? I subscribed to several store websites earlier that week, then I received all the deals directly via email. Then on Cyber Monday, I monitored deals from one of my favourite websites www.well.ca and www.indigo.ca and made purchases for Christmas presents for my family (I can’t mention them here, because they’ll read this!).

Whatever method you used, as a business owner, it’s important to reflect upon your own consumer habits.  Can your habits be translated to your business?

What Type of Products/Services Sell Best on Black Friday/Cyber Monday/Boxing Day

After reviewing a list of the best Black Friday deals of Amazon.com, the top items all seem to come in under $100, or at least with multiple options of pricing, with the lowest being under $100.  Take for example the Instant Pot.  This has been and continues to be one of the best sellers on Amazon.  They have options of:

  • Under $70
  • Under $100
  • Under $150
  • Over $200

I feel that items under $100 make for perfect gifts, while over $100 would be someone buying for themselves that has done their research about the features they need.

If your products are over $200 or the pride of your business is amazing customer service rather than low prices, you may need a different marketing plan…

Promoting and UnFriday / UnCyber / UnBoxing Day Sale

I work with businesses in a variety of industries and I do not believe in a one-size-fits-all solution. One client sells stand up paddle boards and accessories. His products range from $500-$4000 and his audience is narrow in that they have to be interested in water sports, or looking to upgrade to a better board. For him, we tried a few Black Friday promotions, but ultimately weren’t getting any calls. He prides his business on exceptional knowledge and customer service. We felt that this sale day just didn’t fit with the vision of his business.

So we posted an UnFriday / UnCyber promotion to social media.  Connecting with followers and sending the message that Maui North isn’t about pushing tons of products at cheap prices, but about building a relationship with its customers. The process of picking the perfect board is hard to do by yourself.  But when you contact Maui North they’ll take care of you personally to find the best one for you. We encouraged them to unplug, and enjoy family time.  While letting them know that we’d still love to help them when they are looking.

Our strategy did a complete 180, and we actually found better results by being honest to the brand and vision.  Just because they didn’t’ make a sale on that day, we may have made a connection so that when that person is looking for SUP, they trust us enough to call us.

Be True to Yourself

I find myself always repeating that message, be true to yourself as an entrepreneur in business and great things can happen!  I finally listened to my own advice and did a complete rebrand of Rosewood VA. The new branding better reflects my personality, and I think it looks great!

Don’t forget to join the conversation online on Facebook, Twitter, and LinkedIn. And sign up for our monthly news for even more tips.

Until next time,

Deanna

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Black Friday Deals for Entrepreneurs

Black Friday Deals for Entrepreneurs - Rosewood VA Web Design Newmarket

Black Friday is a great opportunity for small businesses to boast their best deal as a “foot-in-the-door” opportunity with new customers. Not only will the customer get a great deal, but they’ll see first hand your great customer service and potentially other products/services they’re interested in.

Part of being an entrepreneur is finding balance between your working life and personal life.  I value health and wellness and I believe this focus makes my business better too.

That’s why I’ve decided to put together a list of Black Friday Deals for Entrepreneurs. This includes items to make your work and home life more efficient! By the way, these are not affiliate links, just actual products that I find interesting, and may be purchasing for myself!

Black Friday Deals for Entrepreneurs

Instant Pot from Amazon.ca

While I don’t have one, I may purchase one on Black Friday.  The idea is very attractive and I’ve seen food bloggers prepare chicken breasts in under 10 minutes!  There are different sizes and options, and I’d suggest purchasing an Instant Pot Cookbook as well.

On sale for $67.99 (regularly $89.95)

Click here…


Huion LB4 Rechargeable Light Box from Amazon.ca

For entrepreneurs that deal with drawings, this is a great tool to not only streamline your business but also reduce paper waste.  It’s self-powered and chargers with a USB cable.

On sale for $62.99

Click here…


Kindle Paperwhite, 6″ from Amazon.ca

Great for reading on the go, this Kindle $40.00 off for Black Friday! Again with the concept of saving paper, and it’s also easier on your eyes compared to reading documents on an iPad.

On sale for $99.99 (regularly $139.99)

Click here…


Essential Oil Diffusers

Diffusers are one of those things that people are hesitant about. While people have been using essential oils for thousands of years, it’s a fairly newer health trend.  I started with a cheap diffuser from Amazon, which broke last week, so I replaced it with a better quality one.  What I found is not only did the essential oils have an impact on my mood, but because the diffuser acts as a humidifier, I actually had a better quality sleep.  I am an open-mouth breather and usually get a dry mouth and nose – but not with a diffuser beside my bed!  The one I purchased is from Amazon.ca  by Villain, but there are a ton of deals out there for Black Friday!

Try www.well.ca and see for yourself.

These are just some items I feel would be helpful for the busy entrepreneur.  After all, a healthier personal life makes us healthier in business!

What are some Black Friday deals you’ve had your eyes on?

Don’t forget to join the conversation online on FacebookTwitter, and LinkedIn. And sign up for our monthly news for even more tips.

Until next time,

Deanna

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Holiday Marketing Game Plan for Small Businesses

holiday marketing game plan thanksgiving, christmas, black friday, cyber monday, newmarket, aurora, york region, uxbridge

The official first day of fall has come and gone, even though the scorching weather didn’t get the memo!  As soon as the leaves start falling, and pumpkin spice everything hits the shelves, it’s time to start thinking about holiday marketing.  I’m not talking just about the major holidays in December.  There are a ton of major holidays between now and the end of the year.  I’ve put together a list of the major holidays and some marketing promo ideas.  Keep reading to see my Holiday Marketing Game Plan.

While I am personally in favour of waiting until after Remembrance Day on November 11th to start marketing for December holidays, it is important for businesses to establish their holiday marketing plans well in advance.  If you plan your holiday marketing correctly, not only can it be a profitable time of year for your business, but you’ll also get to relax and enjoy some of the festivities yourself.

Holiday Marketing Game Plan for Small Businesses

There are a few very important days coming up soon.  Here are some ideas to get your holiday marketing creative juices flowing! Keep in mind your demographic and the goal of the event: is the event to drive sales, create marketing material for your website/social media, or customer appreciation?  Here is a list of all upcoming major holidays in Canada for the rest of 2017.

Thanksgiving – Monday, October 9th

While this doesn’t seem like a holiday that will generate huge sales, it provides a chance to show the personal side of your business.  Give thanks to your customers either with special promotions, friends & family discounts, or simply by saying that you appreciate their business.

Halloween – Tuesday, October 31st

This is a holiday to have some fun with.  Depending on your industry, you could hold a variety of contests.  For a child care centre, offer prizes for best costumes.  If you’re in the food industry, you better be all over that Pumpkin Spice Craze (which actually starts September 1st).  You can go big and even host a pumpkin carving contest.

Remembrance Day – Saturday, November 11th

This is also a chance to show the personal and Canadian side of your business.  Try a patriotic promo geared towards veterans, those currently serving in the armed-forces, or even extend it to doctors, nurses, first-responders, etc.

Black Friday – Friday, November 24th

While Black Friday has mostly been an American day, it has traversed across the border. More and more Canadian businesses are getting involved. Popular promos are door busters, spend a certain amount and receive a discount, and cash and carry specials.  Black Friday is a day of sale hunting, and I suggest you start marketing your deals a few weeks in advance, as people will do their homework.

Cyber Monday – Monday, November 27th

Cyber Monday is basically a continuation of Black Friday with perhaps even better deals. It is primarily Internet sales based.  So if you have an online store, you can take advantage of this day.  Why not add an Ultimatum opt-in form where they will receive an additional discount if they subscribe to your mailing list?

What Holidays Should You Promote?

This can be a touchy subject for a lot of people, and especially worrisome for small business owners who don’t want to offend anyone.  My advice is speak from the heart.  If you celebrate Christmas, there’s no reason why you can’t say Merry Christmas and Happy Holidays!  Take the opportunity to learn more from someone who celebrates a different holiday than you.  Below are the major holidays around this time of year, and I apologize in advance if I missed anything.

Hanukkah – Tuesday, December 12th – Wednesday, December 20th

You can try a variety of marketing tactics for Hanukkah.  Why not do a Hanukkah Facebook Giveaway?  The goal is to gain more followers and grow your audience.  Or try a buy-one-get-one (BOGO) sale.  Feeling creative? Plan out a different promo for each day of Hanukkah.  Make sure you plan ahead for this one!

Christmas – Monday, December 25th

While receiving gifts can be fun, giving is even more fulfilling.  Make a Christmas promotion that stands out from your competitors and gets your target audience in the holiday spirit.  It doesn’t only have to be discounts and special promos, hold contests on Social Media to get your audience engaged.  Again, start marketing this a several weeks in advance, as the closer it gets to Christmas the more we want to relax and most businesses are closed!

Boxing Day – Tuesday, December 26th

Similar to Black Friday, people expect sales and promos on Boxing Day. Try a Buy-One-Get-One (BOGO) sale. It’s a win-win for people who want to give and receive! It is strongest in the retail sector, as most small businesses are closed on Christmas and Boxing Day.

 

Kwanzaa – Tuesday, December 26th – Monday, January 1st

Similar to other holidays around this time of year, Kwanzaa is a celebration of family, culture and community.  Give thanks and spread the message of peace, love and understanding.

New Years – Sunday, December 31st – Monday, January 1st

New Year’s marks the end of the indulgent holiday season and a time for new year’s resolutions.  The health and wellness industries come to mind as very prosperous after January 1st.  Start planning and marketing your New Year’s promos a few weeks in advance to get the word out. These promos can run throughout the month of January.

I hope this blog was helpful in outlining some of the upcoming holidays and some holiday marketing tips.  Even if you do not have a specific promo to run, acknowledging these special days is a way to connect with your followers and audience.  The holidays are a time for spreading messages of joy, peace and love.

If you need help planning your Holiday Marketing campaigns, now is the time!  Call us and let’s rock this holiday season so you can enjoy it with your loved ones too.

We’re here to help!  You can contact us directly, or comment on this blog post.  Sign up for our newsletter for even more tips.  You can find us everywhere online on FacebookTwitter, and LinkedIn.

Until next time,

Deanna