A lot of thought and planning goes into designing a website. Today, our design team benefits from decades of research about the psychology of how users navigate websites. Along with years of practicing to enact those principles, we have a better sense for creating an intuitive experience. For businesses, that helps users effectively learn about […]
Latest Posts
Accessible Website Design: Inclusivity through Best Practices and Powerful Tools
When designing or redesigning your business’ website, you should be trying to make it accessible. Having an accessible website is of practical interest to your business since it allows users with a range of hearing, movement, visual, and…
Small Business Guide to Healthy Email Sender Reputation and Spam Complaints
Email is still one of the most powerful marketing tools and platforms for communicating with your audience and customers. With over 4 billion users, most people prefer to receive brand communications via email. However, your…
Creating Perfect Flat Lays with 8 Easy Tips
Flat lay photography has become a versatile visual form for any small business. These minimalist photos of products taken from above and arranged with props use minimalism to create visual emphasis. That simple presentation style makes items…
Proven Strategies for Building Your Best Email Audience List
Email is still one of the best ways to communicate with and market to your audience. It remains an essential communication tool used by the majority of the population and is how most customers prefer to receive communications…
The Rise of Social Commerce: How Brands Can Leverage Social Media to Drive Sales
Social media has become an essential marketing tool for growing your business’ reach and reputation. However, another one of social media’s goals, like other marketing, is to convert that attention into sales. One of the best tools for…
Designing for Mobile First: How to Optimize Your Website for Mobile Devices
When (re)designing your website today, whether you're setting up your brand-new website or because of new accessibility requirements, a new privacy landscape, or simply because it's time for a refresh, you should consider designing for mobile…
Navigating the New Privacy Landscape: What Marketers Need to Know about Data Privacy Regulations
Privacy protection is a growing issue for legislators in many countries, and Canada is no exception. With digital platforms and tools able to collect more information than ever before, countries need to be sure that users’ data is being collected…
The Role of Video Marketing in 2023: Trends and Best Practices
Video is becoming a dominant tool in marketing. More people are consuming video content each day, and all the major social media apps, including Facebook and Instagram are pivoting to emphasize video to compete with the continued interest in…
Scrolling for Talent: Mastering the Art of Recruiting through Social Media
Naturally, social media is important for a business' marketing. However, as a tool for social reach and creating connections, social media has also become a central platform for recruiting and hiring new employees. We explain why you should…
Amazon Vine Voice Reviews: A Tool for Improving Your Product’s Reach and Reputation
When you’ve hummed and hawed over that next purchase on Amazon, you have probably perused the reviews and come upon an Amazon Vine Voice badge. Those reviews come from certain individuals who are part of the Amazon Vine program, an…
Who Are Your Customers? Targeting A Customer Persona
Your marketing is essential to your business’ growth, but it needs to be focused. You can cast a wide net to get a few catches of the many fish in the marketing sea. That can be a functional strategy in some circumstances, but it is far more…
Social Media Metrics You Need to Be Tracking
Social media platforms like Facebook, TikTok, and Instagram love numbers and are raring to give you countless metrics to look through and manage. However, not all those numbers are created equal. Some deserve more of your attention than others,…
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Latest Posts
- The Psychology of Web Design: Creating an Intuitive User ExperienceApril 10, 2024 - 4:00 am
- The Role of Social Listening in Understanding Your AudienceMarch 13, 2024 - 2:00 am
- The Dos and Don’ts of Email Marketing for Small Businesses in 2024February 13, 2024 - 2:00 am